• Part of the leadership team at India's leading luggage brand, managing P&L for ~Rs 750 cr portfolio. Delivered 46% YoY growth for FY24, followed by 37% growth for FY25.
• Managed 30% topline rationalization for FY26 to build a leaner, higher-margin digital ecosystem, optimizing marketplace inventory from 90 days to under 60 days.
• Increased Brand-as-a-Seller business to 35% of E-com business from under 10% on Amazon, Flipkart and Myntra; built Q-com into 5% of E-com business.

• Grew online business 3x within 12 months for the omni-channel beauty retailer with 170 stores across India; scaled Private Labels 2.5x on Amazon and Flipkart.
• Piloted an omni-channel supply chain for express deliveries from nearest stores.
• Used data analytics to launch customer engagement programs, improving repeat rates from 10% to 30%.

• Defined and implemented business strategy at India's premier destination for luxury designer wear, delivering 50x growth in monthly business over 5 years.
• Expanded into US, APAC & Middle East markets to reach 50% of overall revenue; launched a Private Label portfolio contributing 20% of business.
• Managed the technology team to devise SOPs, automate processes, and significantly improve UI/UX.

• Managed P&L for Men's wear at this online-only private label fashion brand, funded by Tiger Global & SAIF Partners (Elevation Capital).
• Owned category planning, digital marketing and manufacturing supply chain; expanded into men's inner-wear.
• Spearheaded rebranding of zovi.com from a discount-led brand to an aspirational fashion apparel brand.

• Pioneered a minimal-inventory online grocery model sourcing from offline stores (hyper-local strategy).
• Built the entire business from the ground up — website & technology infrastructure, supply chain, and digital & offline marketing.
• Featured among the top 5 online grocery sites in India in Morgan Stanley's Internet Research Report, Feb 2015.

• Doubled the personal loans business by launching an innovative product backed by multichannel marketing across Press, TV and Outdoor.
• Launched Consumer Finance under the brand HSBC Pragati Finance — the first local sub-brand for HSBC anywhere in the world.
• Led a 75-person sales team in the Southern region to the top position in business achievement, increasing interest margin by 250 bps.

• Led brand strategy for Apex & Ace through media and sales promotion investment; developed two new TV commercials.
• Planned and executed the launch of Exterior Primer — 1,000 tons sold within 6 months, a major result for an ancillary product.
• Delivered 14% sales growth against 11% industry growth while handling the Delhi north territory.

• Worked in the commissioning stage of the Polypropylene plant at the world's largest grassroots refinery at Jamnagar.
• Handled day to day production operations of the Polypropylene plant at Hazira, Surat.

Success is often celebrated in the limelight, but failure is a secret usually buried deep. In this book, Sushant Junnarkar breaks that silence with a raw, transparent account of his early move into India's online grocery space in 2011 — a venture that, despite a promising start, ultimately failed. Yet it was a goldmine of hard-won lessons.

An anecdote-rich, tell-all "crash course" delivered with a necessary dash of humour. For the IIMA community especially, the book holds a special resonance: many fellow alumni who supported the journey are featured within its pages.

Essays and perspectives on business, entrepreneurship and the digital economy — unfiltered takes from 25 years on the front lines.

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